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Instagram Business Do’s and Don’ts Create a great Bio: Don’t really know how to start your new business Instagram? A great place to start is with a bio. Before you dive into the masterpiece that will be your Instagram Bio you need to decide what you want it to say about you company. If you are looking for a very well designed professional look we recommend that you follow these steps, Start with the industry you are in for the title that will be the key work used in searches, add your custom #hashtag, create a catchy one liner or add the slogan on your company, and finally add call to action with an arrow pointing to your URL. If you are looking for something a little different then Make sure you use a well-thought-out bio to lead people into the link to your website. Get creative and have fun with it. To help make your Instagram successful, make sure you have a creative bio. Don’t just make the company URL speak for itself. Make sure you use a well-thought-out bio to lead people into the link to your website. Get creative and have fun with it. Here are some examples of companies doing this: o Panera Bread: Food as it should be is food that tastes better, feels better, does better. o National Geographic: Experience the world through the eyes of National Geographic photographers. o Old Spice: MUSCLES. SMELLS. LAZERS. COUPONS. GIFS. o OREO: Playful moments from your favorite cookie. o Starbucks Coffee: Inspiring and nurturing the human spirit -- one person, one cup, and one neighborhood at a time. Planning and Scheduling apps: One large mistake that companies are making is that they don’t stay consistent. When posting on Instagram you need to stick to a consistent theme try not to bounce all over the place, but also keep the date and time that you post consistent this will allow followers to know when you are posting and will increase traffic to posts. If you are managing your own social media account this can be a little trickyt at times, but with a little help from 3rd party app it can be made easier Preview – Plan your Instagram (Free of Paid): It will provide you with basic analytics about your posts, allow you to schedule posts, and will give you access to simple photo editing abilities. Planoly (Free or Paid): This is another Instagram planning app that will allow you to schedule posts, view analytics repost user generated content, auto post, and set up a posting schedule. The major different between this on and the one above is that Planoly offers much better paid subscriptions. Sked Social (paid): This is this most advanced of the three and the priciest. This will allow story and regular posts, will insert the hashtags and in the comments, allows user and location tagging, templates, a detailed calendar and much more. They all are designed to do the same thing they just all have a different style and layout so it doesn’t matter which one you choose. Try them all and decide which on feels the best and makes the most sense for you to use. Related Links: What is Social Media Marketing Social Media Marketing Social Media Presence SMM Content meaning Buffer meaning Ads meaning Publish definition Advertising platforms How to advertise on Pinterest Purpose of social media Social Strategy Sessions Content Creation Content Management City of Tempe Tempe Arizona ASU Jobs City of Tempe Jobs Tempe Library Jobs in tempe az Phoenix City Council

3 Reasons BLOGGING FOR BUSINESSES Is Important! Blogging? Isn’t that something stay at home moms and high schoolers do in their free time. Why would my business need to blog? How effective could blogging even be for a business? Too be short- VERY! It is probably one of the best things you can do to market your business. Blogging is often overlooked by many businesses when deciding on a social media strategy, however in most cases blogging can be just as powerful as a great Facebook or Instagram campaign. Blogs also help your customers feel more connected to you, which is extremely essential. Maybe you’re just starting out and don’t have a blog yet, or perhaps you had one but haven’t used it in years. No worries! We’re here to tell you why and how you can use a blog to promote your business! 1. SO, PEOPLE CAN FIND YOU When people need something their first action is picking up their phone and looking online for it. If you have a boring static website that never changes then Google won’t even bother with you. BUT if you have a site that is constantly being updated with fresh new content then you are more likely to be seen. Even better is if your content is relevant and interesting then that person who finds your blog won’t just connect with your brand, but they will read what you have to say and may even share it. 2. ADDS VALUE TO YOUR BRAND When you create a blog for your business you shouldn’t be writing just to write because in reality that helps no one (literally no one). The best businesses write content that serves their target audience. There are several ways you can do this, but the best way is to learn what your audience wants from you. A good place to start is by looking at your blogs data. Numbers are your best friend when blogging because they give you certainty and help guide you in business decisions. It is one of the best ways to decide what your audience wants from you. All you have to do is look at what posts they are clicking on most, what excites them, or what they are needing the most. 3. OPTIMIZE SEO Good SEO (search engine optimization) is the holy grail of any business who wants their page to appear on the first page of Google without having to pay for it. The secret is to make sure that the content you are posting on your blog matches the search terms. Your goal is to get as many people within your target market to read what you post because every click to your blog is a view linked to your website. Which means the more traffic your site gets the higher it climbs in Google increasing your chances to be found.

3 APPS THAT KEEP YOU CONSISTENT AND ORGANIZED Consistency, Consistency, Consistency. With content being easier than ever to create, social platforms are much more saturated than they used to be. The key to standing out is making sure that your posts are going up regularly and are consistent with your theme. Don’t get us wrong we know that running a business or brand is no easy task and understand that keeping up with your social media posts might be at the bottom of your list, but were here to tell you that there’s an app for that (no, really there is)! Here are our top 3 favorite apps for planning and scheduling posts: 1, Planoly: Is the first visual planner and scheduler for Instagram. Its monthly calendar enables users to schedule Instagram posts and captions, search hashtags, manage and reply to comments, view analytics, and more. It also enables you to visually plan your Instagram feed(s). That means you can drag and drop your posts into different positions so you can see what they look like when they post to your Instagram feed. That is perfect if you want to have a good-looking feed that’s going to amaze your audience when they view your page. There is a paid version that grants users access to more features; however, the free version is a great steppingstone. “PLANOLY was the first visual planner for Instagram - homegrown and beautifully crafted to be simple, clean and easy to use. Now we’re simplifying social marketing on Facebook and Pinterest too!” 2. Sked Social: Sked Social’s content queue allows users to prep photos, captions and hashtags for repeated use. The platform provides a real-time, drag-and-drop preview of your Instagram posts before they go live. This allows for quick and easy changes if you’re not happy with your feed’s aesthetics. Built-in post templates and a variety of photo editing filters are nice creative touches to help your posts pop, too. The platform itself is highly intuitive for those working with visual content on Instagram. Sked Social: “Get rid of all that manual work by scheduling posts and stories that publish automatically to Instagram, Facebook, LinkedIn and Twitter – it’s that easy.” 3. Plann: Last but not least, we have Plann. This is a fuss-free app that is very straight forward to use. Aside from the standard scheduling, you can have plenty of fun with your images, from retouching and resizing to using stickers, borders and text to make your content truly pop. A pretty neat feature that Plann has is you can link the app to your Google Drive and Dropbox for super simple sharing. Plus, this one has a competitor stats tool, allowing you a peep at other users’ best performing hashtags. Sneaky but oh-so handy! Plann: “Put your best visual foot forward. You and your team can use our seamless drag + drop planner to arrange (and rearrange!) your best brand aesthetic.”