Company description
Where is a personal brand needed?
Is there high competition in your industry? Or the cost of the work of an ordinary and popular specialist varies significantly? So you need to develop a personal brand.
In the service sector, art, politics and business, most often we rely on a person’s name, on his expertise. Therefore, Malevich’s “Black Square” is worth millions of dollars, because Malevich painted it. If you draw the same square, it is unlikely that someone will buy it. A trip to a famous doctor or lawyer will cost you much more than to a regular one. And most importantly, you are ready to pay for it. Trust and expertise are very expensive. There are also hundreds of small details that are definitely important.
If you are the owner of the company, then your image and image becomes an element of the image of the company. The right image will greatly enhance the competitiveness of your business projects. Remember Steve Jobs. Thanks to him, the Apple brand has become so strong. For the smallest details you can refer to ____! And then you become more recognizable and identify yourself against the background of the rest!