Company description
Founded in 2006 by Australian native Raegan Moya-Jones, Aden & Anais (A+A) introduced the first muslin swaddle blanket to the United States. Based on the versatility, quality and modern aesthetic, Aden + Anais’s muslin swaddle blankets instantly resonated with American parents. Over the past decade, Aden + Anais has brought the Australian legacy of cotton muslin to the forefront of lifestyle baby care around the globe, pioneering products that combine comfort and assurance with style and simplicity. Available across 65 countries worldwide, the award-winning collection includes a full range of multi-purpose swaddles, burpy bibs, dream blankets, sleeping bags, nursery bedding, muslin clothing and more. Aden + Anais currently sells primarily through wholesale and under the Aden brand. The brand will be merging Aden into the Aden + Anais brand over the coming 12-18 months. Aden blankets can be found at leading retailers like Target, Wal-Mart, Kohl’s, Nordstrom’s and many smaller baby stores and chains. Additionally, we sell our boutique brand Aden + Anais through a small assortment of retail partners as well as direct to consumer online, across 6 markets, US, Canada, Australia, UK Europe and Japan (non-commerce site). We will be adding the Aden brand to our ecommerce store in the US in Q4 ’18. A+A is Private Equity backed. In 2016, we also acquired Halo Innovations (www.halosleep.com).
